OK Bob here it is...Your challenge is to how do we use our blogs to help market past, present and future clients.
You were right when you said that we are probably not using our site effectively with present and past clients. We are always trying to chase down that big white elephant buying the next $600,000 home.
Well, after reading your recent challenge I immediately went to work on trying to incorporate my blog to all my clients.
First step was to set up a separate gmail account for all my clients, attorneys, home inspectors, and any other businesses that I may use regardless if they are real estate related. All I did was create a group titled Lake And Town Clients and went through all my 400+ contacts and transferred them into that account.
I sent out an email that invited them to subscribe to my blog. Not just any email I made sure to include links and examples of how this blog can be beneficial to them. Now I know its a 50/50 shot to get some of them to subscribe. My thought process is that my satisfied past/present clients and Real Estate network people such as my attorney, home inspector, surveyors etc... will sign up. If my future clients are serious about moving to the Lake Norman area they probably want as much information about the area as possible. My final mission is to get local businesses to sign up. That could be a little tricky but read below.
The way I have promoted getting local businesses is by showing them examples of past blig post that have gotten their business in the top 5 and sometime number 1 on Google and Yahoo search engines. For example: KiddyKare Daycare and Babysitting Huntersville NC, Villa Fransesca Pizza Charlotte NC, Toast Restaurant HuntersvilleNC... (I have already partnered with Villa Fransesca and KiddyKare to help each other promote business...TOP 3 ranking on GOOGLE!) Search Daycare and Babysitting in Huntersville NC or Pizza Uptown Charlotte.
Who doesn't want Google Ranking?!
I strongly believe that being involved in your community will pay off big dividends in the long run. This process is a marathon not a sprint.
Good Luck!
Mike Carpino Owner/Broker
Mike@LakeAndTown.com
704 301-9264
